Grow With Us
We at BASARA are always learning.
Our Philosophy
Mission
New tradition for New generation.
Vision
We are committed to creating a society in which everyone feels familiar with Japanese tea and proud of traditional Japanese culture.
We will preserve the tradition and elegance of matcha while providing it to the world as a new tradition and a new trend, in a form that fits the current era of globalization, digitalization, and strong interest in social issues.
Value
・Provide an experience beyond imagination for all.
・Service that places the highest importance on the customer experience.
・Originality to lead the traditional culture of our time into the future.
Our Guiding Principles
We act on the five principles that guide us.
Welcome & Diversity
We respect and draw strength from each person's background and individuality. We create an inclusive community where everyone can feel safe to grow and flourish while demonstrating their individuality, and where everyone is warmly welcomed.
Raise the Boarder
We are passionate about working toward high standards and expanding our possibilities, always thinking and striving for what is the best work we can do.
Build for Future
We think fashionably. We create value for a sustainable future for us, for society, and for the planet.
Keep Trying
We strive forward without compromise and envision in our minds what people have not yet imagined. We will continue to courageously take on the challenge of creating new common sense.
Grow Together
We respect our colleagues, give feedback openly and honestly, and continue to inspire them with love. We will continue to live to enrich the limited lives of all people.
Our Message
Japanese tea is a traditional culture which has been handed down from generation to generation in Japan for more than hundred years. Even amidst the changing times, people have always found the value in tea, and it has continued to be loved in various occasion. We want to spread this taste, scent and culture which can be called an art form, to the world. BASARA was born out of this desire.
In recent years, interest in Japanese tea has been growing as people around the world have become increasingly health conscious, and Matcha/Green tea has come to be regarded as a superfood.
As more and more "Made in Japan" products are spreading their wings into the global society, we believe Japanese tea also has much bigger potential.
It would be a shame to keep it only in Japan. Now is the time to test its strength with BASARA.
